The Military Structure:
They formed clubs that mirrored the military hierarchy they missed—complete with "chapters," officers, and uniform-like vests ("colors"). It gave them back a sense of order and identity.
The Machines:
They bought cheap, surplus military Harley-Davidsons. Stripping them down to make them faster (creating the first "bobbers") and tuning them to be loud provided the intense rush of dopamine and adrenaline they desperately craved to override their mental numbness.
The Brotherhood:
Above all, it was about survival. These men rode together because, when the flashbacks or the "malaise" hit, the guy riding next to them was a brother who had their back in a way civilian society never could.