Indie developer Poncle is taking video game marketing into unconventional territory. Known for its viral hit Vampire Survivors, the studio announced its new "Blood for the Bloodmoon" campaign—a giveaway offering players free access to the game alongside the upcoming Legacy of the Bloodmoon DLC expansion in exchange for donating real-world blood.

How the "Blood for the Bloodmoon" Campaign Works:

Running from September 2 through September 30, 2026, the initiative encourages gamers to support local health centers by turning real life-saving donations into digital rewards.

To participate and claim a key, players must follow four steps:

1. Find a Blood Bank: Schedule an appointment at a legitimate local blood donation facility or clinic.
2. Donate: Complete a blood donation between September 2 and September 30.
3. Submit Verification: Take receipt or documentation proof of the donation and upload it via the official Blood for the Bloodmoon website form.
4. Claim Your Key: Upon verification, Poncle will issue digital redemption codes for Vampire Survivors and the Legacy of the Bloodmoon DLC, while supplies last.

Because game keys are distributed on a first-come, first-served basis, Poncle notes that inventory is finite. However, the core goal remains driving real-world blood donations during a period when healthcare providers frequently face regional shortages.