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Do You Know The Truth and The Whole Truth Behind the Boutique "SEX"?

by Hella Cliques
June 19, 2025

Punk fashion was partially born from a discount bin at a British sex shop. In the 1970s, Malcolm McLaren and Vivienne Westwood ran a boutique in London called SEX (later renamed Seditionaries). To cut costs and stand out, they sourced deadstock clothing from defunct British military surplus and discount fetishwear wholesalers. Think WWII bondage gear meets King’s Road chaos.

Here’s the kicker:

Some of the early punk icons—like Sid Vicious and Soo Catwoman—were literally wearing leftover rubber and PVC pieces originally meant for medical fetishists or nurses' roleplay costumes.

It wasn’t ideological at first—it was cheap, confrontational, and absurd, which made it perfect for punk. The look stuck, and suddenly latex skirts, dog collars, and gas masks became punk staples. It’s subversion born out of clearance sales and post-war leftovers.

So the next time someone tells you punk is just about loud guitars, remind them: it’s also about accidentally buying a gimp suit and making it political.